case study - variety

(the variety bash)

Objective – to market, create awareness, raise funds, attract new participants and document and chronicle Variety’s annual ‘Bash’ event.


Execution – a 60-minute video diary of the highlights of the 8 day event, a 44-minute program and various 2-minute videos


Platforms – commercial television and social media


Ammi Trainor, Marketing & Communications Manager Variety – the Children’s Charity of South Australia
says about us?