case study - easy eats
objective – to address the current groundswell of filming with mobile devices to market a product or service using social media platforms, websites, email attachments…
execution – rather than just take a mobile device and point and shoot, to film effective, quality videos, tav productions researched the relevant specialist equipment and developed a thrice weekly cooking series called ‘easy eats’. the intricacies of social media were also mastered, that is, targeting the right audience, with the right message at the right time and using the best platforms that enabled the easy eats series to be widely viewed, offer quality content and attract a following.
platforms – youtube, facebook and instagram