The reason you need to have video on your website and across your social media platforms is because they are a powerful marketing tool! They are visual and emotional allowing you to tell your brands story in a creative way that sets you apart from your competitors.
Video creates better connections with your target audience and makes your brand more memorable.
Not convinced? Here’s some fast facts;
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Your videos don’t need to have ‘war and peace’ plotlines or spectacular cinematography, often the best brand video’s are honest, raw and authentic.
The video below outlines the predicted trends for video creation in 2020. You can also read the full article by clicking the link below;